You might be wondering what the difference is between “creating” your business logo and “designing” your company logo. Think of the actual logo design work as a subset of an overall creative process. The really significant work of logo creation is most often done before any design begins. This involves defining the company and its [...]

You know a great logo when you see one but you would like to know how to properly design one? A word of caution if you’re thinking about going the “do it yourself” route in designing your own logo. It is one thing to read and understand the elements or principles of good design, but [...]